eloquently designed videos

FAQs

Phase One: Gathering Information

Either a conference call or face-to-face meeting to discuss the concept and detailed research on the client, services or products. Producing a 1-minute video for a bank is very different from an energy drink, so we take time to understand the objectives and best fit the style of animation.

  • Usage - How and where is the video being displayed? Is it presented to perspective clients in a boardroom to showcase the company, services and products? Is it being displayed on a web page or digital screens?
  • Objective - What are you hoping to achieve from the video. Raise awareness, educational or wow effect!
  • Target audience - Is there a specific demographic that you wish to target. Age groups play a huge role in style of animation and tempo.
Phase Two: Script

You the client needs to write the script, since you know best what you want to say.

We will provide feedback regarding the amount of text or graphics to make sure it fits well to the desired time of the video.

Phase Three: Design concept

We will provide static frames in the form of a storyboard to let you see what the visuals will ultimately look like. Once approved we move on to phase four.

Phase Four: Build first: 10-: 15 seconds

We like to deliver a short animation to give you an opportunity to evaluate the cadence and tempo of the animation to be sure it's how you envisioned it. This a point where we can go back and forth with revisions to nail down the style.

Phase Five: Deliver first draft

We deliver a final video from start to finish. Again we'll make revisions to really tighten up the animation and make any final text, graphic, or audio changes until everyone is 100% satisfied.

Phase Six: Final output

Today, videos come in all kinds of aspect ratios and formats. We use the most current technology available and can output in most any format for any use.

How long does it take to build an animation?

Depending on the complexity and length it can be anywhere from one day to several weeks. Digital signage videos typically take less time based on the requirements to produce an effective ad. Corporate videos tend to be longer and could include music and voice over so these can take anywhere from 1-4 weeks.

Do we do filming or live video shoots?

No, we are focused on motion graphics and 3D animations. We work with pre-shot videos and do compositing and special effects.